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We invite you to join us in our next coffee in which we will be sharing some tools that enhance the participation of women in e-commerce. We will be joined by the expert Javiera Arteaga ECLAC Economic Affairs Officer, who will share valuable information from his extensive experience.
Experience: International Trade Specialist
Javiera Arteaga is a Chilean economist with an outstanding track record in the field of international trade and public policies. Currently, he works in the Economic Commission for Latin America and the Caribbean (ECLAC)where he works in the International Trade DivisionThe company's main objective is to contribute with analysis and strategies to strengthen the digital economy in the region.
Prior to joining ECLAC, Javiera had a extensive experience in the Government of Chileparticipating in the formulation of public policies and in the negotiation of free trade agreements with key economies, such as United States and the European Union. Its focus is on trade modernization and trade integration. new technologies and digital platforms in global markets.
In addition to her work at ECLAC, Javiera is passionate about the e-commerce and digital transformation, highlighting the importance of tools such as the Latin American and Caribbean Marketplace Explorer (LMI) to drive data-driven decision making.
It is a leader in the analysis of digital commerce in Latin Americawith a focus on the women's participation in the sector and regional collaboration to promote business opportunities in the digital ecosystem.
Javiera Arteaga, economist at ECLACshared his vision on the evolution of the e-commerce in the region. He explained that, although the growth rate slowed in 2023 (from 39% in 2022 to 27%), the sector continues to expand. He noted that countries such as Chile and Brazil have high penetration and per capita spending on e-commerce, while in other markets, although participation is high, spending remains low.
Arteaga also talked about the Latin American and Caribbean Marketplace Explorer (LMI)The ECLAC tool for analyzing trends in digital commerce and traffic on platforms. He stressed the importance of strengthening local markets, generating strategic alliances and working in networks to take advantage of the sector's opportunities. Finally, he highlighted Free Market as the leading platform with more than 7 billion visits by 2022.
His key recommendation for entrepreneurs: staying informed, leveraging digital tools and strengthening regional cooperation.
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