In the interview with Andres Gonzalezrepresentative of ProColombia in the United StatesThe importance of the U.S. market for Latin American agroindustry was highlighted, especially for Colombia, which exported $4,050 million in food in 2023. González explained that the U.S. is the largest importer of food in the world, which represents a great opportunity for producers of coffee, flowers, sugar, fruit and other products. He also highlighted Colombia's competitive advantages, such as its geographic proximity and logistical connectivity, which facilitate access to this key market.

One of the main challenges for exporters is to comply with sanitary and quality standards required by the FDA and other regulatory agencies. González clarified that, although the regulations may seem complex, complying with them is simpler than you might think if you follow the right steps: FDA registration, adoption of the preventive controls model (PCQI), proper labeling and returns management.. He also emphasized the importance of knowing the marketing channels, differentiating between large national chains, which require advanced certifications, and the ORECA sector (hotels, restaurants and catering)which offers more accessible opportunities for small and medium-sized companies.

Finally, Gonzalez recommended that exporters to be well informed, to plan distribution strategies and to seek commercial allies in the USA. to facilitate their insertion into the market. He emphasized that with preparation and regulatory compliance, agroindustrial products can consolidate their position in the demanding but lucrative U.S. market.