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Trade with the U.S. in the Trump 2.0 era: Challenges and Opportunities

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Trade with the U.S. in the Trump 2.0 era: Challenges and Opportunities

29-January/2025

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The Future of U.S. Trade in the Trump Era 2.0

This January 29 at 11:00 a.m. (Colombia time), we invite you to a keynote talk with experts who will analyze the changes in trade with the U.S. and their impact on Latin America.

Topics to be discussed:

  • What does the new U.S. trade policy bring?
  • The shift from multilateral to bilateral or unilateral.
  • Challenges and opportunities for Latin American companies.

Special guests:

  • Camilo Andrés Ayala Patiño - Expert in foreign trade and investment.
  • Enrique Millán Mejía - Trade and investment promotion specialist.

Moderated by our CEO, @angelicaspeaker, Ph.D.

📌 Free event - Register here: https://lnkd.in/eK-BtPJJ

Don't get left behind in international trade - save the date, make your coffee and join us!

📺 Live broadcast by:

Meet our guest experts

Camilo Andrés Ayala Patiño
Lawyer, LLM. Expert in foreign trade regulation
Enrique Millán Mejía
Trade promotion expert

Enrique Millán

Co-Founder of Millán y Ayala | International Trade Expert

Enrique Millán is business administrator with a master's degree in international business administration and economics of the University Nova Southeastern in Florida, U.S.A. It has more than 25 years of experienceof which 15 have been focused on international trade.

He has worked in the the trade sector in Colombiawhere it was ANDI regional manager and participated in the creation of working groups for the negotiation of free trade agreements. He has also been a university professor and regional director at EAFIT University.

Between 2014 and 2022, it was director of Colombia's trade office in the U.S.The company is also helping to implement the Free Trade Agreement (FTA) and supporting Colombian companies to expand in this market. Currently, it is international trade consultant and co-founder of Millán and Ayalaa consulting firm specializing in the internationalization of companies in Latin America and the USA.


Camilo Ayala

Co-Founder of Millán y Ayala | International Trade Lawyer

Camilo Ayala is lawyer from Universidad Javeriana with a specialization in economic law and a master's degree in international economic law of the American University. His professional career spans more than 25 yearswith 15 dedicated to international trade.

He has worked in several organizations such as Bancóldex y ProColombiain addition to working in international negotiations and export promotion in embassies and commercial offices. Between 2018 and 2021, it was trade counselor of the Colombian trade office in the USA.The company is focused on facilitating the access of Colombian products and services to the U.S. market.

Currently, he is co-founder of Millán and Ayalawhere he provides consulting services to companies looking to expand in the U.S., with a focus on trade regulations, regulatory compliance and access to international markets.

A quick look at the essentials

In the program "A coffee with an expert in international trade"., Enrique Millán y Camilo Ayalafounders of Millán and Ayalashared their views on the trade relationship between Colombia and the United States, as well as opportunities and recommendations for companies interested in exporting to this market.

Importance of Trade with the U.S.

The United States is the Colombia's main trading partnerwith exchanges exceeding 40 billion per year. The Free Trade Agreement (FTA) has boosted the sophistication of Colombian products, allowing them to enter a demanding market with high quality standards.

Sectors with Growth Opportunities

  • Consolidated productsCoffee, flowers, bananas, avocado and high quality processed products.
  • New sectorsTechnology, digital services and sustainable agribusiness.
  • Key trends: Growth in the demand for healthy, organic and sustainable products.

Keys to Negotiate with U.S. Businessmen.

  • Pragmatism and transparencyPunctuality, honesty and fulfillment of commitments are valued.
  • ResponsivenessPrepare to meet market demands and requirements.
  • Regulatory compliance: To know the sanitary regulations, labeling and certifications.

Key Information Sources

To keep up to date with regulations, it is recommended to consult the website of the FDA (Food and Drug Administration) and to have advice on Trade Compliance.

Recommendations for Companies Seeking to Export to the U.S.

  • Perform a market research to assess demand, competence and regulatory requirements.
  • Prepare to comply with regulatory barriers and exacting standards.
  • Seek advice to optimize the internationalization process.

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