10 key points of the interview with Andrés González on Colombian agribusiness and the U.S. market

Importance of the U.S. market for Colombia

The United States is the world's largest net importer of food, and for Colombia, it represents the largest destination for its agro-industrial exports, with a value of US$4.05 billion in 2023. This is equivalent to 65% of total food exports and 71% of non-mineral-energy exports to the United States.

2. Sustained growth and recent challenges

Since 2019, Colombia's agro-industrial exports to the United States have shown sustained growth, although in 2023 there was a correction due to climatic phenomena and the fall of the coffee sector. However, other agricultural products continued to grow.

3. Diversification of exported products

Although flowers and green coffee dominate Colombia's exports, Colombia also exports sugar, fresh fruits and vegetables, fish fillets, and processed products. Colombia is the leading producer of non-GMO cane sugar and has a significant supply of chilled tilapia in the U.S. market.

4. Favorable logistic connectivity

Colombia has 100 maritime routes, 19 of them direct to the United States, and several air routes, facilitating food exports. The competitive advantage in logistics is a key factor for success in the U.S. market.

5. Positive U.S. perception of Colombian products

The United States considers Colombia as the tenth most important origin of its food imports, highlighting Colombia's competitive position in the global food market.

6. Export and regulatory requirements

To export to the United States, it is crucial to understand the regulations and agencies that oversee food imports, such as the FDA. The key is to demystify the perception that the FDA is an insurmountable obstacle, and instead understand its requirements and procedures.

7. Classification and eligibility of products

Understanding product classification and phytosanitary and sanitary requirements is essential. While fresh produce and perishables face strict regulations, many processed products have more direct access to the U.S. market.

8. Opportunities in the agroindustrial sector

The Colombian agribusiness sector has significant potential for growth in the U.S. market. Products such as confectionery, biscuits and bakery products are gaining traction, although they do not surpass flowers and coffee in export volume.

9. Preparation and certifications

To ensure success in the U.S. market, Colombian companies must comply with quality standards and obtain relevant certifications, such as PSQI for food. These certifications help mitigate risks and ensure product eligibility.

10. Practical advice for exporters

Andres Gonzalez recommends that Colombian exporters familiarize themselves with U.S. regulations, invest in quality certifications, and take advantage of Colombia's logistical advantages. He also suggests that exporters explore opportunities in products beyond flowers and coffee to diversify and increase their presence in the U.S. market.

This interview highlights the strategic importance of the agribusiness sector for Colombia and offers valuable advice for entrepreneurs seeking to expand their horizons in the international market.