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. is the country with the largest lithium reserves in the world? 
Its wealth of natural resources and its strategic location in South America make it a market with great business opportunities.
Special guest: Wilmer Medrano
Research professor in International Trade Engineering
Date: Wednesday, February 19
Time: 11:00 AM (Colombia)
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and discover how to take advantage of the Bolivian market for the internationalization of your business. 
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Wilmer Medrano is an industrial engineer by profession with two master's degrees in international trade and an MBA in international business administration. He has more than 22 years of professional experience, excelling in the management of national and international sales teams. He has been director for four years of one of the most important exporting companies in the canned food industry in Bolivia, and is currently part of the shareholding group of this company.
In the last seven years, he has developed his career in teaching, teaching undergraduate and graduate classes at universities in Spain, Latin America and Bolivia. Currently, he is a full-time professor in the area of pedagogy and research at Universidad Privada del Valle, where he leads analysis on international trade and economic policies. His experience in industry and academia allows him to offer a comprehensive perspective on the challenges and opportunities of global trade.
In this issue of A coffee with an expert in International TradeWilmer, a Bolivian expert in international trade, consulting and teaching, participated in the interview. During the interview, key topics discussed included the current situation of foreign trade in Bolivia, trade opportunities with Colombia and trends in Bolivian exports.
Wilmer pointed out that Bolivia's trade balance is currently in deficit, due to the country's historical dependence on the export of natural resources such as gas, minerals and lithium. However, there has been a progressive diversification of exports, with growth in products such as meat, precious stones (especially the bolivianita) and superfoods such as quinoa, amaranth and maca.
Regarding trade relations with Colombia, he highlighted the exchange of agricultural products, especially soybeans, as well as the potential for expansion in other sectors. Wilmer emphasized that Bolivia, due to its geographic and climatic diversity, has an interesting exportable supply that can generate new business opportunities in international markets.
Finally, the interview underscored the importance of strengthening trade relations between Bolivia and Colombia, as well as exploring new markets, highlighting the key role of productive diversification and business internationalization in the economic growth of both countries.
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