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Internationalization programs
An internationalization plan is a set of strategies and actions designed to help a company expand its presence in foreign markets. The main objective of an internationalization plan is to take advantage of business opportunities abroad, increase market share, diversify revenues and reduce dependence on a single domestic market.
Here are some of the steps we have developed to build a successful internationalization plan:
- Internal analysis: We evaluate your company's capacity to expand internationally, including financial resources, human resources, and production capacity.
- External analysis: We research potential markets, economic, political and cultural trends in the target countries.
- We identify the target markets that best fit your company's products or services.
- We evaluate market size, competition, political and economic stability, and regulatory hurdles.
- We develop a strategic plan that establishes objectives, entry strategies, budget and timeline.
- We define the entry approach, which may include exporting, franchising, licensing, acquisitions, strategic alliances, or establishing subsidiaries.
- We ensure that your product or service is adapted to the needs and preferences of the target market.
- We consider product localization, labeling, packaging and compliance with local regulations.
- We propose an organizational structure to support the international operation, including the allocation of personnel and resources.
- We build specific management and decision-making teams for international operations.
- We develop marketing and sales strategies adapted to the local market, including advertising, distribution and pricing strategies.
- We establish effective distribution channels and promote the brand in the international market.
- We set up an efficient supply chain to ensure timely delivery of products or services.
- We manage transportation, warehousing and distribution effectively.
- We review compliance with all local and international regulations, including trade regulations, customs, and import/export requirements.
- We advise on effective international finance management, including foreign exchange management, financial risk and financing issues.
- We establish an adequate budget for financial performance in the international market.