Preliminary Market Analysis - Products

The Preliminary Market Analysis is a tool created by international trade experts, supported by Artificial Intelligence, that offers an initial strategic vision to identify internationalization opportunities for a product. It evaluates key aspects such as potential demand, access conditions, competitiveness and regulations in target markets, generating a preliminary report that helps to reduce uncertainties, prioritize markets and plan an efficient international expansion.

Phase 1: Pre-selection of Markets: The purpose of this phase is to identify the opportunities and challenges for the internationalization of a product, focusing on the markets that best fit its characteristics. Key factors such as product characteristics, market trends and the global environment are analyzed. Using market intelligence tools supported by artificial intelligence, three markets with the greatest potential are selected, based on specific criteria and aligned with the product.

Key Points:

1. Executive Summary: Summary of the objectives, criteria and key findings of the analysis.
2. General Company Data: Basic information about the company, its experience and capabilities.
3. Description of the product to be exported: Details of the product and its differentiation in international markets.
4. Contextualization of the Sector: Overview of the industry, including trends and market size.
5. Market Intelligence: Analysis of the markets with the highest demand and their dynamics.
6. Pre-selection Criteria: Key factors to identify the most suitable markets.
7. Comparative Analysis: Comparison of selected markets based on key indicators.
8. Preselected Markets: Identification of the three markets with the greatest potential.
9. Initial Steps: First steps and strategies to enter selected markets.

Phase 2: Access Conditions: The analysis of the Access Conditions is key to assessing the viability of exporting a product to an international market. This analysis covers fundamental aspects such as regulations, competitive opportunities, and provides a plan to facilitate successful entry into the selected market.

Key Points:

1. Executive Report: Summary of export feasibility, highlighting opportunities, challenges and strategic recommendations.
2. Duties and Taxes: Evaluation of tariffs, taxes and exemptions that affect the cost of the product in the target market.
3. Regulatory Requirements: Analysis of the regulations and certifications necessary to comply with the requirements of the importing country.
4. Non-Tariff Barriers: Study of restrictions such as quotas, anti-dumping regulations and other administrative obstacles.
5. Export Documentation: Identification of the documents required to complete the export and customs clearance process.
6. International Physical Distribution: Evaluation of logistics options, transportation costs and routes to ensure product delivery.
7. Demand and Competitiveness: Analysis of demand and competition in the target market to identify positioning opportunities.
8. Internationalization Action Plan: Detailed plan with initial steps to enter the international market.