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The following is a list of commercial tools that will allow you to gain first-hand knowledge of different international markets.
For more tools see the following link: https://amzn.to/3nSL2i4
International trade fairs
To do business in different countries, it is recommended that you as an entrepreneur or businessman attend international fairs according to the sector of your product or service, either as an exhibitor or as a visitor; such exhibition spaces will allow you to observe, compare your product or service and immerse yourself in a process of adjustments, if necessary, in order to successfully enter the international market.
The fairs allow you to compare the characteristics of the packaging, packaging, prices and guide on consumer trends and developments in various markets, whose information is very valuable to be at the forefront and stay current.
You can choose among several fairs that are held annually in the country you want to enter, you must make sure that the selected fair is the right one for your product or service, manage very well the contacts you have made, and Keep in mind that the economic results of the fairs are not immediate business, but medium and long term.
Trade Map
Through this portal, in which you can find you must register free of chargeIn addition, you can find the world's largest trade databases, whose information presents indicators of export performance, international demand, alternative markets and the role of competitors, both for the product and the target market.
The annual data reported is part of the United Nations Statistics Division, and the monthly or quarterly data is collected by the ICC from international customs offices, so the information is very reliable and useful.
You can consult the link: https://www.trademap.org/Index.aspx
Access2Markets
This free tool, in English, will allow you in just one click to find information on tariffs, local taxes in the French market, know the requirements, preferential agreements, quotas and purchase statistics of the countries that are part of the European Union, particularly France, you will know the data and information that will affect the entry of your product or service to that market.
You can consult the link: https://trade.ec.europa.eu/access-to-markets/en/home
Bilateral chambers of commerce
These are various entities, usually non-profit organizations that provide services to companies, whose main objective is to promote trade and investment between the countries and in order to provide its members with a space for communication and integration, these entities organize throughout the year different events for the Colombian-French business community, in addition to other more detailed services such as market research and the constant publication of information on bilateral relations.
Finally, it is important to highlight that currently companies and people with power are the ones who analyze the information and use it to generate efficient strategies to achieve growth results, positioning or generation of alliances; in any of the cases, they have been provided with some important tools that if you use them properly, you will obtain the success you are looking for to internationalize your product or service in a global market, with purchasing power, whose consumers are willing to purchase quality goods and services, with added value, innovative and coming from Colombia in this case.
For more tools see the following link: https://amzn.to/3nSL2i4
