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Possibilities of emigration and entrepreneurship from Latam

2022-05-15 Irma Rodriguez - Italia

On May 18, 2022, we will be having coffee with Irma Rodriguezexpert consultant who, from Italy will tell us how it is possible to emigrate and start a business from Latam to this market. We will talk about his experience in business, mistakes, successes and above all Opportunities.

Irma Rodriguez
Italy
18-May/22
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In this video, Angelica Herrera and her guest Irma Rodriguez discuss the importance of internationalization for Latin American companies in the European market, highlighting the need to invest and have a strategic ally in the target market. Irma shares tips and recommendations for entrepreneurship in Europe, focusing on the importance of adding value to agro-industrial products and the feasibility of exporting specialized services. She also highlights the lack of presence of Latin American companies in the European market, which represents an opportunity for SMEs in the region. Irma offers her contact for those interested in receiving advice on how to internationalize their business.

00:02 - Internationalization opportunities in the European market

  • 00:21 - Latin American entrepreneurs are encouraged to venture into international markets.
  • 01:01 - Irma Rodríguez shares her entrepreneurial experience from Mexico to Italy.
  • 04:33 - Irma highlights the international trade opportunity for Latin Americans in Italy due to the currency parity.

05:56 - Opportunities in international trade and the importance of migration

  • 05:58 - Entrepreneurs should explore international markets with diverse opportunities.
  • 06:25 - Promote value-added food to increase revenues and margins.
  • 10:02 - Migration drives international trade and the promotion of culture.

11:49 - Key investments and certifications to enter the European market

  • 11:52 - The importance of investing in a formal, long-term plan.
  • 16:55 - The relevance of organic certifications for agro-industrial products in Europe.

17:43 - Common mistakes when entering new markets and the importance of strategic allies

  • 17:45 - Extra certifications open markets and are a differentiating value.
  • 18:47 - Investing and knowing cultural and commercial standards is crucial to enter foreign markets.
  • 22:31 - The importance of having a local strategic partner when internationalizing products.

23:35 - Export of services from Latin America to Europe and digital market potential

  • 23:47 - Having a strategic ally in Latin American companies can solve problems of commercial representation in Europe.
  • 26:15 - Latin America has great potential for exporting services to Europe, with less investment and a focus on specialized services.
  • 29:02 - Offering digital marketing services from Latin America to Europe is an offshore opportunity with real proposals.

29:29 - Importance of trade shows and the lack of internationalization of Latin American SMEs

  • 29:29 - Exhibitions are an important source of customers and sales.
  • 32:06 - The lack of Latin American companies in Europe limits export opportunities.
  • 33:47 - Latin American SMEs should consider internationalization plans to expand.

35:24 - Closing of the fourth season of Coffee with an Expert on International Trade

  • 35:24 - Closing of the fourth season with thanks and expectations for future editions.
  • 35:55 - Invitation to entrepreneurs to internationalize Latin American brands and to continue participating in future editions.
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