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Opportunities and Tips for reaching the Nordic markets

2020-09-30 Paises Nordicos - Maribel Alvarez

We had coffee with Maribel Alvarezwho will tell us about opportunities and tips to take into account in order to reach the markets of the Nordic CountriesShe has a great trajectory in this market, so we are waiting for you on Wednesday, September 30 at 11:00 Colombia time.

Maribel Alvarez
Denmark, Finland, Iceland, Norway, Sweden
30-Sep/20
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In the video, Maribel Alvarez shares her experience in international trade with a focus on the Nordic countries. She offers advice on how to enter these markets, highlighting the importance of the English language, participation in trade fairs and strategic planning. She also emphasizes the need for quality and value-added products to succeed in these markets.

00:03 - Business opportunities in the Nordic countries

  • 00:23 - Maribel Álvarez shares her experience in international trade.
  • 03:35 - The Nordic countries are an attractive and competitive market for companies from all over the world.

05:57 - Business opportunities in the Nordic countries

  • 05:59 - Presentations of Argentine wines to Swedish importers.
  • 06:46 - Demand for gourmet and organic products in Nordic countries.
  • 08:15 - Infrastructure renewal and renewable energy opportunities in Nordic countries.

11:52 - Facilitating business start-ups in the Nordic countries

  • 11:54 - Nordic countries have simple administrative processes for company incorporation.
  • 13:47 - It is relatively easy to open a business in these countries, with little bureaucracy and demand for Latin American products.
  • 16:40 - The key factor for entering products is to work with exporting companies and to have a good product.
  • 17:38 - Latin America stands out in agribusiness, recommending the promotion of services in the Nordic market.

17:44 - Tips for entering the Nordic market

  • 17:47 - Recommendations for entering virtual fairs and taking care of marketing in Nordic countries.
  • 20:41 - Persistence in internationalization strategy, contact with buyers and use of advanced technology.

23:38 - Importance of language in product presentation and international trade fairs

  • 23:43 - In the presentation of products, the language on the website, data sheets and packaging is crucial.
  • 25:02 - For international fairs, it is essential to label in the local language, but importers help in the translation.
  • 27:32 - In Nordic countries such as Sweden, English is widely understood, facilitating communication at trade fairs.

29:31 - Recommendations for entrepreneurs and upcoming events of interest

  • 29:46 - Do not stand still, move and analyze new market opportunities.
  • 31:15 - Invitation to future events on international trade and opening new markets.
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