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Oportunidades de negocio en Hong Kong

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Oportunidades de negocio en Hong Kong

03-July/2024

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We have coffee with experts in International Trade

Subject: Business opportunities in Hong Kong.

Guest: Susana Muñoz. Managing Partner / GBA LaTam Trade and Investment Advisors Limited.

Date: Wednesday, July 3. Time: 11:00 AM (Colombia time).

Live through our social networks:

Moderator: Angélica Herrera M., Ph.D. - CEO Coex Corporation.

Join us and discover the business opportunities that Hong Kong offers for international trade!

For more information, visit www.coexcorporation.com or contact us at info@coexcorporation.com.

¡La internacionalización es el camino!

Meet our guest experts

Susana Muñoz
Managing Partner / GBA LaTam Trade and Investmen Advisors Limited

Susana Muñoz is a specialist in international trade and economic relations between Latin America and Chinawith more than 20 years of experience in the sector. His professional career spans several strategic roles in consulting, investment promotion and bilateral trade facilitation.

He began his career in China in 2001when he arrived in the country with a chinese government scholarship to pursue a master's degree and study the language. Since then, he has worked on multiple business initiatives, including the Grupo Bimbo's first acquisition in Beijing and advisory services to Mexican companies with operations in China.

Among his most outstanding achievements, he participated in the founding of the Chinese Chamber of Commerce in Mexico and has worked in both the public and private sectors, occupying roles in specialized consulting firms and as an official of the Mexican government..

Currently, it has 12 years based in Hong Kongwhere it has consolidated its independent consultantfocused on attracting Chinese investment in Latin America and to support Latin American companies to enter the Chinese market.

Throughout his career, he has witnessed the transformation of the Chinese economy, from its accession to the World Trade Organization (WTO) in 2001 to its evolution as a knowledge-based economy and innovation. Her experience positions her as a key voice in the analysis of the trade between Latin America and Asia.

A quick look at the essentials

In a new edition of "A coffee with an expert in international trade".we talked to Susana Muñozspecialist in business between China and Latin America. With more than 20 years of experience, Susana gave us an overview of the business opportunities in Hong Konga major global business hub.

Susana emphasized that Hong Kong is a key center for the trade and re-export of productswith an economy based on connectivity and services. In this context, several Latin American sectors can benefit fromas the agribusiness, food, wine, handicrafts, design and technology.

In addition, he stressed that trade between Hong Kong and the world to grow by 9% to 11% this yearThis represents a great opportunity for Latin American companies seeking to expand in Asia.

Finally, he stressed the importance of developing effective commercial strategies to take full advantage of this growing market.

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