Oportunidades de Ecuador en Agroindustria

Ecuador's opportunities in Agroindustry

We had coffee with Fabian Robleswith whom we will talk about the challenges and opportunities currently facing the company. Ecuadorparticularly in Agribusiness.

Fabian Robles

Ecuador

09-Sep/20

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In this video, Angel and Fabian discuss international trade in Ecuador. Fabian shares his experience in the sector and highlights the importance of transforming products for export. He also emphasizes the need for preparation and education in entrepreneurship and business development. Finally, he invites entrepreneurs to take advantage of internationalization opportunities and to seek partnerships to strengthen their businesses.

00:02 - Professional and academic experience of Fabián Robles

00:15 - Fabián Robles shares his experience in product internationalization in Latin America.
01:26 - Fabián Robles details his work experience in different business sectors.
04:52 - Fabián Robles highlights his participation in programs to strengthen microenterprises towards internationalization.

05:55 - Technical problems and international trade context in Ecuador

06:00 - Technical problems when sharing the presentation.
11:26 - Corruption and delays in foreign trade in Ecuador.

11:50 - Impact of foreign investment in Ecuador and the importance of trade agreements

12:02 - Amazon desists from investing in Argentina due to negative signals, redirecting investments to Chile and Brazil.
17:01 - The Ecuadorian business community competes at a disadvantage due to the lack of preferential trade agreements.

17:45 - Product diversification and value added in Ecuadorian exports

17:48 - Entering into a situation with a more complicated tax that our neighbors do not have.
18:01 - Ecuador is an expensive country for the same product, due to the high tariff burden.
21:37 - Promote the transformation of raw materials to acquire greater added value and pay a fair price to the producer.

23:42 - Importance of marketing and market adaptation

23:42 - It allows a better distribution between exporter, importer and producer.
24:57 - Detect producers in need of marketing assistance.
26:03 - It is key to understand market demand and adapt products to current trends.

29:38 - Entrepreneurship and business development

29:38 - Illustration of a real example of product validation by the customer to speed up production.
30:31 - Phases of MSME development, from the detection of entrepreneurial potential to internationalization.
33:07 - Successful case of organic bananas in Ecuador, highlighting its circular process and export to Japan.

35:33 - Leveraging resources and generating value in alternative businesses

35:33 - Bananas can generate resources and value through exports and tourism.
36:22 - Banana flour and quinoa are key elements for generating alternative business models.
39:27 - Transforming products such as quinoa into innovative snacks can be highly profitable.

41:29 - Economic and business transformation in the country

41:29 - Processing of products for wrapping and economic improvement.
41:47 - Need for reforms to unblock the economy and attract investment.
43:27 - Importance of associativity and human factor in business.

47:24 - Opportunities and tips for entrepreneurs in the banana and export sector

47:24 - Constant struggle in the banana sector due to disparate criteria and diverse interests.
48:43 - Importance of market research for entrepreneurs in times of pandemic.
50:59 - Advice to take advantage of the knowledge available on the Internet to internationalize products.

53:18 - Importance of associativity and approach in a microenterprise

53:22 - Partnership and focus on market, operations and technology are key in a microenterprise.
53:48 - Having a team focused on various aspects is critical to the success of the company.

Ecuador's opportunities in Agroindustry

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¡La internacionalización es el camino!

¡La internacionalización es el camino!