Las Franquicias como herramienta de internacionalización

Franchising as a tool for internationalization

📌We return in 2023 for coffee ☕️ with experts in. International Trade and in this new season we start with the businesswoman Sonia Rueda from Spain 🇪🇸, she is the Expansion Director of Intandem who will talk about how the Franchises represent an alternative for the internationalization. Agenda January 11 at 11:00 am Colombia time 🇨🇴. We are waiting for you live, through our social networks.

Sonia Rueda

Expansion Director of Intandem

Spain

11-Jan/23

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In this video, Angelica Herrera interviews Sonia, an entrepreneur with experience in international franchising. Sonia shares her background, talks about the concept of franchising, the challenges and opportunities, and gives recommendations to entrepreneurs interested in internationalizing their brands through franchising. She also provides information about her company and how to contact them for advice.

00:03 - Coffee with international trade experts

00:16 - Space to learn about internationalization tools
01:14 - A Spanish businesswoman's trajectory in the international market
04:44 - Explanation of the franchise business model

05:56 - Keys to franchise internationalization

06:21 - The viability and demand of the business model
08:55 - Management involvement and adaptability
11:00 - Knowledge of the target market

17:43 - Tips for Entrepreneurs in the Franchise Market

17:45 - It is important to establish a pattern in which everyone gets a return on their time and investment.
18:48 - Work on the basis of an attractive, profitable and adaptable business model for different markets.
21:45 - It is crucial to have the ability to adapt the business model to the mentality and needs of each country.

23:36 - Diversification of business models and franchises

23:36 - The objective of the meeting is to grow and monetize time in business.
24:33 - The cannabis retail business model is exotic and profitable.
27:52 - Mid-investment franchise business models are doing well.

29:30 - Business models that respond to basic and global needs

29:32 - Global instability causes money to flee, but it always returns
29:47 - Business models respond to simple and life-like needs
33:56 - Adaptation of the business model to different markets is key to success

35:24 - Importance of innovation and design in international business

35:24 - Innovation and design are important in international business
35:29 - Working with local fabrics adds value to the product.
36:03 - Franchising is an interesting option for the internationalization of the brand.

Franchising as a tool for internationalization

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¡La internacionalización es el camino!

¡La internacionalización es el camino!