Importancia de las certificaciones en los productos en mercados internacionales

Importance of product certifications in international markets

We will talk with Juan Pablo Brillar from ChileThe impact of product certifications in reaching international markets will be discussed.

COEX Corporation, International Trade Experts!

Juan Pablo Brillar

Chile

23-Sep/20

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This video presents an interview with an expert in International Trade from Chile. Topics such as sustainability, ethical certification and the importance of collaboration between companies and civil society are discussed. In addition, we invite you to participate in an event to promote fair and sustainable trade. Tips for entrepreneurs interested in adopting good practices in sustainability are also shared.

00:02 - Conversation on international trade and sustainability

00:05 - Celebration of 11 years of Coex Corporation and guest trajectory from Chile.
02:29 - Experience in fair trade and sustainability, and the importance of corporate sustainability.
04:02 - Importance of understanding sustainability and technique to lead sustainable projects.

05:57 - The importance of sustainability and ethical certifications in the business world

05:57 - The global reporting initiative is concerned about pollution and the sustainability of the planet.
07:58 - Companies need to collaborate with small projects to achieve sustainability and waste circularity.
11:32 - Ethical certifications in the business world must go beyond a seal and uphold good practices.

11:49 - Importance of certifications and partnerships in companies

11:53 - Quality certification evolved towards private seals that were not verifiable, generating a bubble of accreditations.
13:25 - Companies must commit to mitigate and compensate environmental impacts, linking with the environment and participating in collaboration networks.
15:01 - Forming strategic alliances and being part of networks and institutions makes the work of the companies more visible, generating greater collective impact.

17:44 - Importance of corporate sustainability and environmental certifications

17:46 - Sustainability is crucial for long-term business survival.
18:08 - Obtaining and maintaining environmental certifications is costly but key to reducing risk.
19:00 - Developing an internal sustainability area makes it easier to obtain environmental accreditations.

23:36 - Importance of Responsible Society Accreditation and the Brillar membership process

23:36 - Organizations can improve their social perception through responsible society accreditation.
25:08 - Accreditation costs vary according to the size of the organization, being accessible to entrepreneurs.
26:34 - The process of joining Brillar is done through different platforms depending on the country of origin.

29:30 - Advice for entrepreneurs and businessmen

29:30 - Vicente highlights the importance of sustainability in organizations.
30:08 - Surrounding yourself with working groups and connecting ideas is critical to business success.
31:31 - The importance of sharing ideas and collaborating for mutual growth is emphasized.

35:24 - Invitation to participate in future international trade events

35:24 - In-depth study of topics covered by the guest.
35:29 - Appreciation for the conversation and the dissemination of initiatives.
35:55 - Invitation to an upcoming event on business opportunities in Nordic countries.

Importance of product certifications in international markets

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Welcome!

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