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Economic context of Honduras

2020-06-02 Honduras - Liliana Sánchez

We talked to Liliana Sanchez, an expert in the field of Comex and above all in Café, he spoke about the economic context in #Honduras during a very pleasant conversation within the framework of our Coffee with an international trade expert.

Liliana Sanchez
Honduras
03-Jun/20
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In this video, an expert in International Trade from Honduras is interviewed. The expert shares her professional and academic background, as well as her vision on the current situation of international trade in Honduras. She also offers advice on communication and adapting to changes in demand. The interview provides valuable information for businessmen and entrepreneurs in Latin America.

00:01 - Career in international trade and brand development

  • 00:01 - Participation in international business rounds and creation of trust bonds.
  • 02:03 - Academic experience in international trade and marketing in Arkansas.
  • 04:19 - Work experience in finance, banking, imports, insurance and credit cards.
05:54 - Impact of COVID-19 on international trade in Honduras

  • 06:00 - Honduras faces challenges due to confinement measures and impact on small businesses.
  • 08:19 - Despite difficulties, the agricultural sector has managed to maintain food supplies.
  • 09:04 - There have been delays in exports, as in the case of coffee, but trade continues to be active.
11:49 - Commercial opportunities between Colombia and Honduras

  • 11:49 - Countries applying different measures, challenge in foreign trade.
  • 12:06 - Impact on consumers of reciprocity measures in foreign trade.
  • 14:19 - Flexible and adaptive small businesses in economic crisis.
17:43 - Collaboration opportunities between Colombia and Honduras

  • 17:43 - Products such as African palm can be an opportunity for collaboration between the two countries.
  • 19:59 - Honduras can be a coffee supplier in times of emergency in the international market.
  • 23:19 - Both countries have potential for collaboration in services such as tourism, video centers and consulting.
23:37 - Colombia job opportunities and consulting strategies

  • 23:37 - Opportunity to work in Colombia and export consulting services.
  • 23:40 - Advice on new market development and entry strategies for potential markets.
  • 27:40 - Agribusiness sector on the move and reinvention needed in the service sector.
29:30 - Innovation and opportunities in times of crisis

  • 29:30 - Not having to let go of their working person and it is important that people have jobs.
  • 29:36 - Innovation is generated from the discomfort of challenges and complicated situations.
  • 33:34 - In times of pandemic, coffee consumption has been maintained and even increased at home.
35:22 - Changes in demand and the importance of communication in times of crisis

  • 35:22 - Remaining even after the truth
  • 35:28 - We miss a little piece and the talk with the country.
  • 40:39 - Communication becomes essential to understand and adapt to changes in demand
41:16 - Communication and collaboration in challenging times

  • 41:17 - Asking how customers' business is going shows interest and strengthens the relationship.
  • 42:34 - Focusing on helping customers and creating strategic alliances is key in difficult times.
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