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We have coffee with experts in International Trade
Subject: Opportunities in the Asia Hub.
Guest: Diana De Los Rios Hidalgo. Executive Director - Invest in Nariño.
Date: Wednesday, July 10. Time: 11:00 AM (Colombia time).
Live through our social networks:
Moderator: Angélica Herrera M., Ph.D. - CEO Coex Corporation.
Join us and discover the great opportunities that the Asia Hub offers for international trade!
Diana de los Ríos Hidalgo is a leading international trade and investment promotion specialist with a solid track record in the development of internationalization strategies. She is founder and director of Investing Nariñothe investment promotion agency for southwestern Colombia, where it leads initiatives focused on attracting impact and sustainable investment to finance strategic projects in the region.
It has a Master in Management and CompetitivenessThis has allowed him to develop skills in business management, innovation and economic development. In addition, he is currently studying Mandarin Chinese at the University of QuitouThe objective was to strengthen their knowledge of the business ecosystem in China and facilitate the connection between Latin American entrepreneurs and the Asian market.
Diana specializes in the identification of investment opportunities, international negotiation and business expansion strategies, with a focus on sectors such as agribusiness, superfoods and coffee exports. Her experience and strategic vision have made her a reference for entrepreneurs seeking to internationalize their business in Asia.
In our issue of Coffee with an International Trade Expertwe talked to Diana de los Ríos Hidalgodirector of Investing NariñoThe event was organized by the Latin American Chamber of Commerce and Industry, on investment opportunities in China for Latin American entrepreneurs.
Diana highlighted China's evolution since 2013 from being just one manufacturer to a leader in technology and innovation. He pointed out that the country has a market with high purchasing powerespecially in sectors such as agri-food, superfoods and coffee.
In order to enter the Chinese market, he recommended to carry out a detailed researchto adapt the products to the needs of the local preferences, establish strategic alliances and comply with the import regulations. He also answered questions about the best regions for doing business and the accessibility of office rentals in China.
Diana concluded with a clear message: China is a market full of opportunities, but strategy and planning are needed to achieve success..
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