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How to conquer Global Markets using LinkedIn

2022-04-06 Antonino Di Marco - Italia

We invite you to join us for coffee to discuss how we can conquer Global Markets. using LinkedIn,  we will be with Antonino Di Marco, an expert on this valuable subject.

Antonino Di Marco
Italy
06-Apr/22
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In this video, Angélica Herrera Muñoz interviews an expert in International Trade from Italy. The expert, Antonio Demarcó, shares his experience in the Latin American market and gives recommendations on the use of LinkedIn to expand business. He also offers a case of successful internationalization thanks to the use of LinkedIn.

00:04 - Expansion of international business through LinkedIn

  • 00:04 - Angélica Herrera presents a space for entrepreneurs interested in internationalization.
  • 01:27 - Antonio Demarcó shares his experience in marketing and sales in Latin America.
  • 05:06 - LinkedIn as a tool to expand business into global markets with relevant figures.
05:59 - Importance of strategy and purpose in companies

  • 06:03 - 85 million assets, 55 million of which are companies.
  • 06:35 - In the U.S. there are 189 million listeners, highlighting the importance of strategy and purpose in business.
  • 10:38 - Companies must communicate their purpose and adapt to new generations such as Gen Z.
11:52 - Importance of business purpose in creating LinkedIn profiles.

  • 11:52 - LinkedIn is a platform that emphasizes relationship building and favors personal profiles over business profiles.
  • 12:49 - Creating consistent and purposeful content is critical to a successful LinkedIn business profile.
  • 15:41 - Companies with a clear and respected purpose are better positioned and generate a positive impact on their environment.
17:44 - Recommendations for an effective social media strategy and benefits of Bing Ping

  • 17:44 - Facebook and other platforms require strategy and respect for policies to reach the target audience.
  • 18:02 - It is crucial to cultivate healthy social media relationships to connect with international buyers.
  • 22:22 - Bing Ping offers benefits such as knowing your competition and acting as a small CRM.
23:39 - Strategic use of LinkedIn for the internationalization of a machinery company in Latin America.

  • 23:39 - Data management activity and competence.
  • 26:00 - Importance of strategy in using LinkedIn for organic growth.
  • 27:38 - Successful case of internationalization thanks to LinkedIn in the machinery market in Latin America.
29:33 - Recommendations for generating valuable content in social networks

  • 29:33 - Investing in machinery distribution can be a strategic success story.
  • 31:16 - Creating organic relationships and providing value in social networks is key to success.
  • 34:22 - Using contact information in publications can attract potential customers.
35:27 - Genuine marketing and human relations tips

  • 35:27 - In front of a strategy for sure.
  • 35:47 - One marketing manager emphasized the importance of genuine pronunciation to attract attention.
  • 38:02 - It is essential to treat customers with care and transparency in order to generate genuine human relationships.

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