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On Tuesday, February 13, we will have in our coffee with an expert, the Consultant Expert Litsay Guerrero Albornozwho will join us to give us an overview of the current business environment in VenezuelaThe sectors with more opportunities and how we can generate a commercial exchange with this country at this strategic moment.
Litsay Guerrero is an economist with a postgraduate degree in International Economic Law and Integration. He has more than a decade of experience in international trade, foreign direct investment and economic integration, excelling in the analysis of the impact of public policies and in the development of strategies for the growth of foreign trade.
Throughout his career, he has worked in both the public and private sectors, advising on industrial and trade policies. His focus is on identifying strategic opportunities to strengthen economic relations between countries and foster the internationalization of companies.
Litsay has participated in key initiatives for the reactivation of trade between Colombia and Venezuela, analyzing sectors with high growth potential and facilitating access to relevant information for entrepreneurs interested in expanding their operations. His areas of interest include binational trade, regulations and trade agreements, the growth of the technology sector and the digitalization of business.
As a foreign trade and investment consultant, her work is fundamental in driving market expansion and strengthening value chains in Latin America. Her in-depth knowledge of the economic environment and her strategic vision make her a key reference for the development of opportunities in the region.
Context: The trade relationship between the two countries has historically been strong, but has faced challenges in recent years. However, since 2022 Venezuelan economy shows signs of recoveryThis reopens business opportunities.
Sectors with the greatest potential:
✅ Agribusiness and food (edible fruits, coffee, spices)
✅ Chemist and pharmacist (supplies and medicines)
✅ Information technology and services (growth of e-commerce and fintech)
✅ Automotive industry (potential to complement production)
Keys for businessmen interested in Venezuela:
🔹 Know the Commercial Partial Scope Agreement 28
🔹 Explore opportunities for investment and strategic alliances
🔹 Consult regulations on free zones and local regulations
🔹 Use platforms such as. ConectAméricas and Trade Map for updated information
🔹 Evaluate opportunities in. digitalization and e-commerce
Conclusion: The economic recovery Venezuela and the opening of its trade relations create opportunities for Colombian businessmen. The key is to know the regulatory framework and growth sectors.
Key message: It is time to explore opportunities in Venezuela and strengthen the bi-national business relationship!
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